Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_ga_
ID used to identify users
2 years
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Very nice post. I simply stumbled upon your weblog and wished to mention that I’ve truly enjoyed surfing around your blog posts.
Excellent job you did, this website is really cool and has some fantastic information.
My husband and i ended up being comfortable Chris could carry out his basic research by way of the ideas he came across from your own blog. It’s not at all simplistic just to always be freely giving guidance many others could have been making money from. And now we already know we’ve got the blog owner to appreciate because of that. All the explanations you’ve made, the easy blog menu, the friendships you aid to create – it’s all astounding, and it’s aiding our son and our family believe that that concept is awesome, and that’s exceedingly essential. Many thanks for all!